PIBA
Ecosystem

Section 2

Full Ecosystem Map

Traffic flows top-to-bottom through eight connected systems. Airtable acts as the operational control layer running alongside CRM, voting and finalist workflows.

  1. 01

    Traffic Sources

    Top of funnel demand into the ecosystem

    In Progress
    ITInternal Team

    Entry point

    Sign in to edit status, progress and ownership.

    ChannelStatusOwner

    Meta Ads

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    Unassigned

    TikTok Ads

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    Unassigned

    Google Ads

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    Unassigned

    Organic Social

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    Unassigned

    Search Traffic

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    Unassigned

    UGC / Nominee Shares

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    Unassigned

    Direct Traffic

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    Unassigned

    Email Campaigns

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    Unassigned
  2. 02

    Website & UX System

    WordPress

    Public-facing surface — forms, info, finalists, ticketing

    Not Started
    WWeb Developer

    Flows from Traffic Sources (visual flow — built in parallel)

    Sign in to edit status, progress and ownership.

  3. 03

    Nomination System

    Structured capture of nominators and nominees

    Not Started
    WWeb DeveloperPPhilITInternal Team

    Flows from Website & UX System (visual flow — built in parallel)

    Sign in to edit status, progress and ownership.

  4. 04

    Data Routing System

    Airtable · Zoho · ActiveCampaign

    Splits nominators and nominees into the right systems

    Not Started
    PPhil

    Flows from Nomination System (visual flow — built in parallel)

    Sign in to edit status, progress and ownership.

  5. 05

    CRM & Automation

    Zoho + ActiveCampaign

    Lifecycle automations for nominators, nominees, finalists, tickets

    Not Started
    PPhil

    Flows from Data Routing System (visual flow — built in parallel)

    Sign in to edit status, progress and ownership.

  6. 06

    Voting System

    EasyPromo

    Public voting with internal QA before finalist activation

    Future Phase
    ITInternal TeamPPhil

    Flows from CRM & Automation (visual flow — built in parallel)

    Sign in to edit status, progress and ownership.

  7. 07

    Finalist Management

    Operational workflow that confirms and activates finalists

    Future Phase
    ITInternal Team

    Flows from Voting System (visual flow — built in parallel)

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  8. 08

    Ticketing System

    Shopify vs Eventbrite

    Ticket purchase, reminders and attendance journeys

    Future Phase
    ITInternal TeamWWeb DeveloperPPhil

    Flows from Finalist Management (visual flow — built in parallel)

    Sign in to edit status, progress and ownership.

  9. 09

    Event Attendance

    On-the-night attendance + post-event lifecycle

    Future Phase
    ITInternal Team

    Flows from Ticketing System (visual flow — built in parallel)

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Critical Logic Across the Map

Nominations vs Votes are separate

Nomination data flows via the WordPress form into Airtable/Zoho/ActiveCampaign. Voting happens later via EasyPromo. Finalist status is based on votes — but requires internal QA before CRM activation.

Greater Manchester overall award

Sits across the wider awards structure and may need separate logic from area/category awards. Handle carefully in Airtable/EasyPromo/AC tagging.

Manual approval layer

Finalists must be confirmed by Internal Team before ActiveCampaign tagging activates the finalist journey.

Duplicate prevention before AC

Dedupe must happen in Airtable before any AC contact creation to protect contact limits and avoid double-touching nominees.

Manual vs Automated journeys

Two journey types operate side by side. Automated: nomination + nominee + triggered ticketing. Manual: finalist announcement, voting pushes, nominator voting pushes, ticket sales pushes.

Scope boundaries

Phil owns CRM/system logic only. Web dev owns WordPress. Internal team owns finalist QA. Reporting + ongoing maintenance are future scope.