System 01 of 9
Traffic Sources
All paid, organic, social and direct traffic that feeds nominators and voters into the PIBA ecosystem.
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Channel ownership
Traffic source control
Meta Ads
Paid social demand and retargeting into nomination/voting moments.
TikTok Ads
Creator-led paid reach for audience expansion and nominee momentum.
Google Ads
High-intent discovery for awards, nominations, finalists and tickets.
Organic Social
Owned content cadence across nomination, finalist and event phases.
Search Traffic
Evergreen discovery through public pages and category/location demand.
UGC / Nominee Shares
Amplification loop driven by nominees and finalists sharing voting assets.
Direct Traffic
Brand recall and offline/direct navigation into the awards journey.
Email Campaigns
Nominator, nominee, finalist and ticket prompts from CRM journeys.
System-level tasks
Tasks without a specific step land here.
Notes
- Nominee shares (UGC) are expected to be a major driver during voting.