Section · Journeys

Campaign Journeys

Two journey types run side by side. Automated journeys are triggered by data events. Manual / campaign-led journeys are broadcast by the team.

Contact Lifecycle

Newly Nominated
Engaged
Finalist
Voting Live
Ticket Prospect
Ticket Purchased
Event Attendee

Ticket Lifecycle

Not Purchased
Intent / Engaged
Purchased
Attendee

Nominee Lifecycle

Nominees don't expire after voting — they become long-term marketing contacts.

Nominated
Profile Claimed
Sharing for Votes
Voting Live
Finalist / Shortlist
Post-Event Nurture
Marketing Contact
Future Advocate

Pre-event: nominee acts as their own amplifier — sharing for votes drives UGC reach. Post-event: the same record stays in ActiveCampaign as a warm marketing contact — future nominator, sponsor lead, ticket buyer and brand advocate.

Zoho

Zoho — Nominator Journey

automated
Trigger
Nomination submitted by nominator
Audience
Nominators
Purpose
Thank, encourage sharing, and remind before deadline.
CTA
Share your nomination
Support asset
Owner
Phil
  1. 1

    Thank you for nominating

  2. 2

    Share your nomination

  3. 3

    7 days remaining

  4. 4

    3 days remaining

  5. 5

    24 hours remaining

  6. 6

    Journey Complete

ActiveCampaign

ActiveCampaign — Nominee Journey

automated
Trigger
Nominee contact created in AC
Audience
Nominees (first nomination only)
Purpose
Notify, equip with assets, and drive audience shares before deadline.
CTA
Download social assets & share
Support asset
Social asset pack
Owner
Phil
  1. 1

    You've been nominated

  2. 2

    Share with your audience

  3. 3

    Download social assets

  4. 4

    7 day reminder

  5. 5

    3 day reminder

  6. 6

    24 hour reminder

ActiveCampaign

ActiveCampaign — Ticketing Journey

automated
Trigger
Ticket sale window open / ticket purchase event
Audience
Finalists + Ticket Prospects + Purchasers
Purpose
Convert prospects and drive attendance.
CTA
Support asset
Owner
Phil
  1. 1

    Tickets now available

  2. 2

    Reminder sequences

  3. 3

    Event attendance reminders

  4. 4

    Last chance messaging