Section · Journeys

Campaign Journeys

Two journey types run side by side. Automated journeys are triggered by data events. Manual / campaign-led journeys are broadcast by the team.

Contact Lifecycle

Newly Nominated→

Engaged→

Finalist→

Voting Live→

Ticket Prospect→

Ticket Purchased→

Event Attendee

Ticket Lifecycle

Not Purchased→

Intent / Engaged→

Purchased→

Attendee

Nominee Lifecycle

Nominees don't expire after voting — they become long-term marketing contacts.

Nominated→

Profile Claimed→

Sharing for Votes→

Voting Live→

Finalist / Shortlist→

Post-Event Nurture→

Marketing Contact→

Future Advocate

Pre-event: nominee acts as their own amplifier — sharing for votes drives UGC reach. Post-event: the same record stays in ActiveCampaign as a warm marketing contact — future nominator, sponsor lead, ticket buyer and brand advocate.

Zoho

Zoho — Nominator Journey

automated

Trigger: Nomination submitted by nominator
Audience: Nominators
Purpose: Thank, encourage sharing, and remind before deadline.
CTA: Share your nomination
Support asset: —
Owner: Phil

1
Thank you for nominating
2
Share your nomination
3
7 days remaining
4
3 days remaining
5
24 hours remaining
6
Journey Complete

ActiveCampaign

ActiveCampaign — Nominee Journey

automated

Trigger: Nominee contact created in AC
Audience: Nominees (first nomination only)
Purpose: Notify, equip with assets, and drive audience shares before deadline.
CTA: Download social assets & share
Support asset: Social asset pack
Owner: Phil

1
You've been nominated
2
Share with your audience
3
Download social assets
4
7 day reminder
5
3 day reminder
6
24 hour reminder

ActiveCampaign

ActiveCampaign — Ticketing Journey

automated

Trigger: Ticket sale window open / ticket purchase event
Audience: Finalists + Ticket Prospects + Purchasers
Purpose: Convert prospects and drive attendance.
CTA: —
Support asset: —
Owner: Phil

1
Tickets now available
2
Reminder sequences
3
Event attendance reminders
4
Last chance messaging