System 03 of 9
Nomination System
Capture clean structured nomination data while reducing user friction.
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Website & UX recommendations
Form structure and routing strategy
01
About You
02
Who are you nominating?
03
Nomination Details
Google lookup first
Reduce typing, improve data accuracy, then allow a manual override when the business cannot be found.
Hidden routing fields
Capture area, category, source, nominee/nominator role and UTM context so Airtable can route without manual cleanup.
UX vs operations balance
Keep the public form light, but make the backend data structured enough for dedupe, CRM journeys and finalist QA.
Strategic web recommendation
System-level tasks
Tasks without a specific step land here.
Flows from (visual flow — not a blocker, built in parallel)
Section 1 — About You
- Full Name
- Area
Section 2 — Who are you nominating?
- Google business search / autocomplete
- Business Name
- Business Address
- Business Contact Name
- Business Contact Email
- Optional Contact Number
Section 3 — Nomination Details
- Area
- Category
- Reason for Nomination
Risks
- Duplicate businesses
- Poor categorisation
- Low submission completion
- Poor mobile UX
Automation Opportunities
- Duplicate checks
- Auto-routing nominator vs nominee
- Nomination count increments instead of duplicate contacts