System 05 of 9
CRM & Automation
Zoho + ActiveCampaign
All automated lifecycle journeys for the ecosystem live here. Zoho handles nominators; ActiveCampaign handles nominees, finalists and ticketing.
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System-level tasks
Tasks without a specific step land here.
Flows from (visual flow — not a blocker, built in parallel)
Zoho — Nominator Journey
- Thank you for nominating
- Share your nomination
- 7 days remaining
- 3 days remaining
- 24 hours remaining
- Journey Complete
ActiveCampaign — Nominee Journey
- You've been nominated
- Share with your audience
- Download social assets
- 7 day reminder
- 3 day reminder
- 24 hour reminder
ActiveCampaign — Finalist Journey
- Voting now open
- Encourage audience voting
- Finalist social amplification
- Ticket sales journey
ActiveCampaign — Ticketing Journey
- Tickets now available
- Reminder sequences
- Event attendance reminders
- Last chance messaging
Lifecycle Stages
- Newly Nominated
- Engaged
- Finalist
- Voting Live
- Ticket Prospect
- Ticket Purchased
- Event Attendee
Lifecycle Stages
Two journey types
QA Requirements
- Test all journey triggers end-to-end
- Validate tag application and lifecycle progression
Journeys living here
Zoho — Nominator Journey
automatedThank, encourage sharing, and remind before deadline.
ActiveCampaign — Nominee Journey
automatedNotify, equip with assets, and drive audience shares before deadline.
ActiveCampaign — Ticketing Journey
automatedConvert prospects and drive attendance.
Finalist Voting Campaign
manualEncourage finalists to drive public votes from their own audience.
Nominator Post-Finalist Voting Push
manualReactivate nominators to vote during the public voting window.
Ticket Sales Push
manualTop up ticket sales as needed.