PIBA
Ecosystem
Ecosystem Map

System 02 of 9

Website & UX System

WordPress

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WWeb Developer

WordPress site hosting nomination forms, finalist pages, sharing guidance and ticketing entry points.

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Website & UX recommendations

Form structure and routing strategy

Web developer owned

01

About You

Full Name
Email
Area

02

Who are you nominating?

Google business search / autocomplete
Business Name
Business Address
Business Contact Name
Business Contact Email
Optional Contact Number

03

Nomination Details

Area
Category
Reason for Nomination

Google lookup first

Reduce typing, improve data accuracy, then allow a manual override when the business cannot be found.

Hidden routing fields

Capture area, category, source, nominee/nominator role and UTM context so Airtable can route without manual cleanup.

UX vs operations balance

Keep the public form light, but make the backend data structured enough for dedupe, CRM journeys and finalist QA.

Strategic web recommendation

The form should feel simple to the user, but operationally strict behind the scenes: autocomplete first, structured categories, clean routing fields, and duplicate prevention before CRM contact creation.
Submit nomination
Airtable dedupe
Nominator → Zoho
Nominee → ActiveCampaign

System-level tasks

Tasks without a specific step land here.

Flows from (visual flow — not a blocker, built in parallel)

← 01 Traffic Sources

Pages

  • Nomination Forms
  • Information Pages
  • Sharing Guidance Pages
  • Finalist Pages
  • Ticketing Pages

UX Recommendations

  • Reduced friction forms
  • Google business autocomplete / search
  • Manual override option
  • Structured categorisation
  • Mobile-first experience

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Traffic Sources

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Nomination System